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12-07
教學(xué)準(zhǔn)備
教學(xué)目標(biāo)
Teaching aims: (教學(xué)目標(biāo))
1. To comprehend the passage and improve the reading skills.
2. To express different views of an argument.
3. To learn about how advertisements work and avoid being controlled by ads.
教學(xué)重難點(diǎn)
Important points:(重點(diǎn)、難點(diǎn))
1. Comprehension of the text.
2. Knowledge accumulation of advertising.
3. Useful words and expressions.
教學(xué)過程
I. Warming up
Please enjoy a video and some pictures and answer some questions.
1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?
2. What are the features(特征) of ads?
3. Where can you see ads?
設(shè)計(jì)意圖：通過給學(xué)生展示一些廣告視頻和圖片，激發(fā)學(xué)生對(duì)廣告運(yùn)作的興趣，同時(shí)激發(fā)學(xué)生對(duì)相關(guān)詞匯的回憶，從而為學(xué)習(xí)課文打好鋪墊。
II. Fast reading
1. The purpose of the passage is to __________.
A. inform us of the fact that there are many advertisements in or daily life.
B. help us understand how ads work and avoid being controlled by them.
C. tell us how effective ads are
D. show us how effective ads can be made
2. Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section
設(shè)計(jì)意圖：快速閱讀技能訓(xùn)練。通過尋讀，訓(xùn)練學(xué)生有目的、有選擇地快速觀覽，尋找所需要的信息的能力。。通過回答主旨問題，學(xué)生對(duì)文章的內(nèi)容...
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